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New Think! Speed Campaign



While awareness about speeding has increased, last year nearly 50% of vehicles broke the speed limit on 30mph roads. And in a recent survey more than 70% of drivers admitted to speeding (Source: BMRB 2007).
 

The new THINK! speed campaign, which launched on 30 January, encourages drivers to slow down and stick to the speed limit - and asks them to consider the long term impact on their own lives if they kill a child while speeding.
 

Stephen Glaister, Director of the Royal Automobile Club Foundation said,

‘Driving at an appropriate speed to suit local conditions is something that all responsible motorists do. Good drivers should be prepared to drive at speeds below the limit. The Department for Transport’s new campaign is aimed at those drivers who do not fully understand this message. Driving at inappropriate speeds should be seen as unacceptable as drinking and driving.’